Dec 26, 2017
Cheri Wiggins, MD: Selling Products Online
Today’s episode is super funny and super informative! Today’s topic surrounds selling products online, and today’s guest, Cheri Wiggins, MD has a hilarious product. She sells Caganers. So before we begin, I thought I’d explain what that is.
According to Wikipedia, A Caganer is "a figurine depicted in the act of defecation appearing in nativity scenes in Catalonia and neighboring areas with Catalan culture such as Andorra, Valencia, and Northern Catalonia (in southern France). The name "El Caganer” literally means "the crapper". Traditionally, the figurine is depicted as a peasant, wearing the traditional Catalan red cap and with his trousers down, showing a bare backside, and defecating." If you want to see what I am talking about, go to CaganerShop.com for some examples.
In today’s episode, we will explore how Dr. Cheri Wiggins, a PM&R doctor from Idaho, came to be one of the only sources of this traditional Christmas decoration in the United States. We also will discuss using Amazon as a resource for selling your products online.
But before we get to the Caganer’s, Cheri and I discuss the sunset of her first business, Milk’n Cookies, a mail order lactation cookie company that she ran with her business partner Lennox McNeary, MD. So, listen through to the end of this episode for all the pearls from Dr. Wiggins about selling products online.
Today you will learn:
Basic Steps Cheri took to create and sell her Caganers Figurines
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